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Pierre France

Doctoral student, Centre de recherches politiques de la Sorbonne (CRPS)-Institut français du Proche-Orient (Ifpo).

Egypt at Ramadan time. There Are Ads in My Pop! Pierre France · April 2023 When some brands partner with stars for unreleased songs, what is happening in Egypt has a unique scope, where advertising itself is bringing out a new pop aesthetic. With all the contradictions of such a marriage.
It is 1 a.m. on Ahmed Tarek Yahya’s rooftop in Cairo, and the workday is just (…)
Towards a New Arabic Pop? Pierre France · September 2020 The grand return of the music industry to the Arab world since 2018 is not easy nor successful so far. Furthermore, it has come along with the return of historic players in the region, such as the Saudi company Rotana, as much as it has confirmed YouTube’s dominance since the mid-2000s. How will (…)
Why Streaming Hasn’t Overtu(r)ned Music in the Arab World. Not Yet Pierre France · June 2020 A chaabi Egyptian artist, Amr Diab in a giant portrait on Time Square in New York; an Egyptian Chaabi artist, Hassan Chakouch, number 2 in the world’s top soundcloud: would the great comeback of Arab music in the international hit game be in sight? The industry dreams that the rhythms of the (…)